When it comes to entrepreneurialism, buying a franchise may seem like one of the safest bets around. The business is already popular and established, and the franchisor holds your hand through the whole process so you’re never in business alone. Not so, says Mark Leonard, franchise expert and former Subway franchise owner. In fact, Mark says buying a franchise is no safer than starting your own business or buying an independent one – and in many ways, it may actually be a lot riskier.
So in this audio, you’ll hear what you need to do before you jump into buying a franchise. You’ll hear the only kind of due diligence that makes a difference, the 3 biggest pitfalls you need to look out for, what kind of help you can typically expect from a franchisor, and the best ways to finance your transaction.