Shoe Dog - Phil Knight

Shoe Dog

By Phil Knight

  • Release Date: 2016-04-26
  • Genre: Biographies & Memoirs
Score: 5
From 1,395 Ratings



In this instant and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.


  • Best memoir I’ve read in years

    By Edfunkel
    Could not put this down. Well written with so many life lessons. New respect for the shoes I have always run in since training for my first marathon in 1990. I hoped it would be a good read, but far surpassed all of me expectations. I am not into business but Nike is so much more than that!
  • Good

    By Moontan1691
    It was good.
  • Fabulous

    By DB in BHM
    Could not put this book down. Very well written, thrilling, thought provoking, interesting & inspiring.
  • Excellent read!

    By Team Gorman
    Highly recommend for current or aspiring entrepreneurs.
  • Just read it!!

    By LED Dude
    Fantastic book about a legend in footwear and in American business. Phil Knight never gave up and will teach you how to persevere in your own life or business.
  • Inspirational, Emotional and Educational

    By JLoke418
    I couldn’t sum the book up in less than these three words. For me this book has given me hope to finish my school work and to look toward the future but not to forget to cherish the present. If there is anything I have learned from this book it is that nothing comes with out great work and sacrifice. It is beautifully written, has amazing stories and gives great depth inside the process of a successful decision making.
  • Good reading!

    By Zaba zuba
    Easy and fun.
  • Amazing

    By Sbluman
    Great inspiring story
  • Inspirational

    By Jessie S.
    This book really made me feel like I was going through the highs and the lows with you! Thank you for sharing your passion and your drive! It was so completely inspirational!
  • Honest and powerful

    By Bigeasy12345
    Couldn't put it down